Why I Fired My #1 Salesperson: The Truth About Toxic High Performers with Tony Gareri

You might have heard the phrase ‘culture eats strategy for breakfast.’ But how many leaders are actually willing to prove it when there is serious money on the line?

My guest today, Tony Gareri, believes that if you aren’t hiring and firing by those values, they simply aren’t real.

Tony is the CEO at Roma Moulding and a man I’ve known for a decade now. He took a 40-year-old manufacturing business during the global financial crisis and completely reinvented it by focusing on one thing: Culture.

In this conversation, Tony takes us behind the scenes of what it really takes to build a high-performing team.

We break down his culture based hiring process that ensures the team only hires the best. We talk about why he believes success is largely defined by what you are willing to tolerate, and he shares his personal philosophy on ‘living life backwards’ to maximize every moment.

If you lead a team, run a business, or just want to raise your own standards, this conversation is a masterclass.


In This Episode, You Will Learn:

What We Discuss:
0:00:00 – Episode Opener and Introduction
0:02:53 – The Biggest Leadership Mistake
0:06:17 – The Origin Story: Reinventing the Business in the 2008–09 Crisis
0:10:52 – Inside the Six-Month Core Values Process (From 400 Ideas to 10)
0:16:53 – Hiring for Values: Interview Questions That Reveal True Fit
0:22:40 – The Culture Vet: Real-World Tests, Pressure, and No Exceptions
0:29:42 – Hiring in the AI Era: Remote Vetting, Fake Resumes, and Deepfakes
0:32:16 – Rewarding the Culture: All-Hands Meetings, Awards, and Core Value Cards
0:38:51 – The “I Wish You Knew” Card: Building a Habit of Real Appreciation
0:46:39 – Turning Values into Language & Behavior: Defining “Wow” Service
0:49:09 – Giving Autonomy with Standards: How Values Become Coachable Rituals
0:50:47 – Coaching Through Conflict: Yes/No Core Values & Defusing Tension
0:52:37 – Making Core Values Real: Training “Deliver Wow” with Examples & Language
0:55:43 – Zappos Culture Lesson: The 10-Hour Call & Why Actions Define Culture
0:58:55 – AI, Commoditization & the Human Advantage: Frictionless but Memorable
1:05:51 – What Drives Him: Faith, Family, and Helping People Become Their Best
1:08:28 – Living Life Backwards: The Countdown Clock, Mortality & Intentional Choices
1:10:20 – Mastermind Communities: The “Giver” Room That Raises Your Standards
1:15:56 – Aligned Action in Real Life: Finding Love, Discipline, and Creating Luck
1:28:14 – Habits for an Extraordinary Life: Fitness, Serving at Home, Learning
1:34:13 – Rapid Fire + Wrap-Up: Integrity, Standards and Where to Find Him


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